A Look Into the Glamorous and Scandalous Life of Virtual Insta Star, Lil Miquela.

Miquela Sousa, AKA @lilmiquela, has a following of 1 million to date. She’s a Brazilian-American musician and model. At first glance, your typical 19 year old Insta influencer, Miquela sports brands like Chanel, collabs with Prada, is constantly rocking Vans and her signature double knots.

She even hangs out with other influencers ,celebs and friends.

View this post on Instagram

name a more iconic duo 👯

A post shared by *~ MIQUELA ~* (@lilmiquela) on

And she’s featured on magazine covers for King Kong , V and Paper (below).

But upon closer inspection you’ll find it’s all fake.

Meet Miquela

And we don’t mean fake as in staged, we mean that Miquela actually doesn’t exist IRL. Her presence online is just that, only online. Miquela is a digital avatar that has been given human traits; and she insists she is real. She’s not a bot, and uses her platform to share her music (which you can download on Spotify), opinions on social issues like Black Lives Matter and LGBTQI+ rights plus her amazing fashion sense with #OOTD posts.

Beef with Bermuda

She also has REAL drama. Miquela is making headlines for all the wrong reasons following a hack from another virtual Insta influencer- yes, there’s two now!- who is threatening to ‘expose the truth’ about her.

What ‘the truth’ is, we aren’t sure yet. But Bermuda- AKA @bermudaisbae– is the blonde, Trump-loving, anti-feminist, seemingly opposite of Miquela, and has a following of 58k of her own.

Was the feud staged? Possibly. But the pair have since made up.


We think it’s genius either way. As to who’s behind it, it’s safe to assume there are real people creating them (High Snobiety suspects a man and a woman, but the amount of people involved, and who they are is still unknown). Virtual celebrities are nothing new, with the Business of Fashion giving examples like virtual band members of the Gorillaz, and 16 year old Japanese virtual star Hatsune Miku. It seems inevitable that virtual avatars would eventually take over our feeds too.

Feeling unsure about the whole idea? You’re probably not alone.The concept is one we’re going to have to begin mulling over but whether you choose to literally buy into them for now, by endorsing their brands, is up to you.

Words: Zoya Pon

Feature image: Instagram