Seen This Tattoo? Welcome To The World of Instagram’s Inked ‘Self Love Club’.

Artist, Frances Cannon, began a quiet, and powerful movement on Instagram when she had 3 simple words inked by her friend, Gemma Flack.

As an artist with a large following- currently sitting just below 66 000), Frances already had a fanclub based on her feminist-driven artworks, with many having her art tattooed. However she did not expect the way this new addition (and ideology) would take off.

‘Self Love Club’ soon began appearing everywhere. Instead of being bummed her permanent reminder to love and value herself was being replicated, she was inspired to encourage the flattery and make it into an online community. A safe space where a positive body image could flourish.

The ‘Self Love Club’ ties in with the Body Positive movement- a feminist, online agenda that encourages a revolution of thought using writing, art, fashion and most importantly social media, to spread the mentality of self love and acceptance.

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It is an open invite to love yourself. The #SelfLoveClub embodies every body, not just female. It encompasses other causes like the transgender movement, #BlackGirlMagic and tearing down rape culture.

More than just loving and supporting yourself, the club requires you to extend the same unto others. More importantly it encourages constructive talk and support about self harm and mental wellbeing.

Aside from being the Self Love ‘original babe’, Frances’ own Instagram is peppered with inspiring thoughts, quotes and her own art. It is a temple to embracing yourself, and shunning standards we force ourselves to fold and bend to- yes, these are things we ourselves have power over. The power to say no, that’s enough. I am good enough.

The Self Love Club is definitely tattoo-centric, as the tattoo itself serves a pledge to the ethos. “Anyone can get it as long as they’re open to the club rules,” Frances told i-D. ‘By choosing to carry these words on your skin you’re promising to always show yourself respect, love, forgiveness and understanding. You also pledge to extend that understanding to others, and always be kind to your body and take care of your mental health.’

Olivia Shoesmith, member of the SLC, says the tattoo is a personal thing, saying ‘it’s a support network’. Seeing another person with the tattoo is ‘like having a secret with a stranger. You might not know them, but you immediately know that you’re joined in a quiet commitment to support each other.’